Qué (quién) es unique sales point - definición
INDIVIDUAL CLAIM THAT DIFFERENTIATES A PRODUCT OR SERVICE
Unique Selling Proposition; Unique selling point; UVP; Unique value proposition; USP (marketing); Selling point; Unique Selling Point
unique sales point
<product> (USP) A feature that the salesman hopes will
convince you to buy his product instead of another.
(1999-10-21)
Unique selling proposition
In marketing, the unique selling proposition (USP), also called the unique selling point, or the unique value proposition (UVP) in the business model canvas, is the marketing strategy of informing customers about how one's own brand or product is superior to its competitors (in addition to its other values).
selling point
(selling points)
A selling point is a desirable quality or feature that something has which makes it likely that people will want to buy it. (BUSINESS)
N-COUNT
Wikipedia
Unique selling proposition
In marketing, the unique selling proposition (USP), also called the unique selling point, or the unique value proposition (UVP) in the business model canvas, is the marketing strategy of informing customers about how one's own brand or product is superior to its competitors (in addition to its other values).
It was used in successful advertising campaigns of the early 1940s. The term was coined by television advertising pioneer Rosser Reeves of Ted Bates & Company. Theodore Levitt, a professor at Harvard Business School, suggested that, "Differentiation is one of the most important strategic and tactical activities in which companies must constantly engage." The term has been extended to cover one's "personal brand".
